The space in your jewelry showcase and your store is vital, so we’ve brought 5 great secrets:
Use a standard design
The former takes advantage of walls and shelves to create spaces dedicated to various goods. It is ideal for small spaces. The second uses a diagonal shape that is ideal for stores that do not offer customer support. It gives high visibility to the merchandise from the checkout and the entrance of the store. Maximizes access to merchandise while the buyer walks through the store.
Leave a space at the entrance
Take advantage of the right side. Numerous studies show that most consumers, when entering a store, turn to the right. You should use that side of the store for the products you want to sell the most in the jewelry showcase.
Consider using high-density shelves
These systems were designed for use in medical offices where space is limited. Today they exist for retailers that allow them to increase and rotate inventory for sale without having to rent more space. However, the space is something vital for the jewelry case.
Watch your customers carefully while they watch your jewelry showcase
Many retailers use surveys to determine the best way to organize space and sell more. But consumers don’t always answer honestly. Sometimes they don’t realize what they’re really doing. Other times they just want to finish answering to get on with their chores. The best option is to carefully observe how customers move around the store, where they stop and what they ignore. Above all are they, remember!
Use the right measures
To determine if these tactics work, you have to divide the store into sections. Measure the number of square feet of each section and mark the sales generated in it. With this data, you can calculate the sales per square foot of each section. You can compare how the sales per square foot in each section improve with the changes you set in motion.
Another key measure is inventory turnover, which refers to how long it takes to sell something in the jewelry showcase.
The longer it takes to sell a product, the more expensive it becomes, because it takes away the opportunity to sell something else during the extra time on the shelf. The goal is to maximize store space dedicated to high-margin products that take up little space and sell fast, and minimize space dedicated to low-margin products that take up a lot of space and take a long time to sell.