How to decorate the display cases of your store

How to decorate display cases for your store

Decorating the display cases of your business can be very easy if you are clear about what you want to show. You can get very elegant results by mixing the elements and colors that we use.

In this article I am going to give you some useful tips to achieve an elegant style in your store. To begin, you must take into account the business line, and with that look for the decoration themes.

At present, there are almost infinite possibilities in designs and colors of showcases. Whatever the material and color chosen, an idea of ​​safety and confidence must be conveyed. The shop window must be able to hold what is inside without obscuring it.

Display Cases with products

The showcases are a very important element in the decoration, because it acts as a showroom for your products. It is for this reason that you must determine well the spaces and the distribution of the things that you will place in it so that they can highlight your products.

For example, if your business is a jewelry store, you should opt for an elegant model that allows you to wear the jewelry in its entirety. For this case, it is not recommended that you place all your jewelry on display. Choose the most striking models and place them.

Display cabinets with images

The fact that you use a showcase to show what you do does not mean that you must necessarily place your products in physical. You can also choose to place artistic images of your products so that you have an attractive and eye-catching design.

Decorating with objects

As for the order of the objects, you have to find the exact separation so that you do not overload the vision or perceive gaps. Lighting plays a lot in this sense, because it creates a special atmosphere that enhances the personality of the product.

Season decoration

Something that we must have in mind when decorating the display cases of our business are the next holidays. For example, if it is the case of Christmas, you can play with the products you sell and make a simple but elegant decoration with snowflakes, gingerbread cookies and colors according them.

It is best to move the distribution of display cases every three months or when we notice changes in consumer. No matter how subtle the rotation, it will always help to give it an new look.

If you need information on designs, materials, finishes, colors and sizes of display cases, contact our assistants, they will attend you with pleasure.

Jewelry Counter Display Cases – For Jewelry Stores

Our company offers all our potential customers an economy line, standard line and classic line of high quality jewelry counter display cases.

These counters are sold all over the USA and Canada and the last 2 years we have seen explosive growth in pedestal and counter display cabinets.

Below you will see a few of our more recent jewelry counter display cases we have made for various customers in Texas, Georgia, Florida and California.

Jewelry Store Display Cabinets
Jewelry Store Showcases

GAMING DISPLAY CASES & STANDS INSIDE STORE LOCATIONS

GameStop Corp. (NYSE: GME) will grow earnings by 3 to 5 percent over the next four years with its existing and new lines of business, CEO Paul Raines told the investment community on Thursday.

Raines and other GameStop executives spoke to investors and analysts at the company’s 2016 Investor Day, held at the Gaylord Texan Resort and Convention Center. The Grapevine company discussed growing its core competency – physical video game sales– as well as diversification plans, including its expansion into electronics and collectibles sales.

GameStop operates more than 7,100 stores across 14 countries.

GameStop operates more than 7,100 stores across 14 countries.

“Our core physical games are generating cash flow that we can deploy into other retail concepts to generate growth,” Raines said. “We have several competencies as a specialty retailers that we can apply to other retail concepts.”

We broke down three takeaways from the event:

Earnings roadmap

This year, GameStop expects total operating earnings to range between $685 million and $715 million, 65 percent to 70 percent of which will come from physical gaming sales like software and hardware. The company estimates another 12 percent to 14 percent of the earnings will come from its technology brands, 6 percent to 7 percent will stem from collectibles sales and 12 to 13 percent will come from digital sales.

By 2019, GameStop is predicting its earnings will grow another 3 percent to 5 percent, with contributions from physical gaming shrinking to 45 percent to 50 percent of earnings. Technology brands are expected to contribute 25 percent to 30 percent of earnings, digital sales will contribute 12 percent to 14 percent collectibles will bring in 13 to 17 percent of earnings.

Technology brands growth

GameStop ended 2015 with more than 1,000 technology branded stores. Outside of its GameStop locations, the company operates more than 900 AT&T stores, more than 70 Cricket Wireless stores and 76 Simply Mac stores. Simply Mac is a certified Apple resale company.

In 2015, GameStop purchased 450 stores, and plans to buy another 400 to 500 this year. It is already looking at two AT&T acquisitions.

 

 

http://www.retailingtoday.com/article/gamestops-growth-strategy-involves-more-stores

Exhibition pays tribute to famous Canadian women

A jewellery exhibition that celebrates some of Canada’s most notable women will be making a stop in Orillia, Ont., next month.

Thirty-nine framed necklaces make up ‘Homage,’ each designed by Order of Canada recipient Donald A. Stuart. The one-of-a-kind pieces honour Canadians, such as Margaret Atwood, Diana Krall, Belinda Stronach, Kim Campbell, Laura Secord, and ‘queen of diamonds’ Eira Thomas. Since first introducing the collection in 2011, Stuart has added Supreme Court justice, Bertha Wilson, five-time Olympic medalist in hockey, Hayley Wickenheiser, and others.

“I created ‘Homage’ to celebrate and honour Canadian women, past and present,” Stuart says. “As a contemporary jewellery artist, I have used the familiar form of the necklace to explore history from a fresh perspective. This exhibition connects the arts with business, culture, and heritage.

“Necklaces are archetypal symbols of power and importance, and are a fitting vehicle to represent seminal women in Canadian history. The choices of materials for each necklace are as varied as the women themselves, each infused with meaning and significance.”

‘Homage’ runs from July 23 to Sept. 25 at the Orillia Museum of Art & History. The museum is home to thousands of artifacts from Orillia and its surrounding area. Sketched portraits of each of the women by Susan Benson accompany the neckpieces.

“The exhibition has an obvious educational component, as it offers particular insight into Canadian history from an atypical vantage point,” Stuart says. “Patrons of all ages comment that, visiting the exhibition, they are fascinated not only with learning about many of the women, but also seeing the diversity of the pieces.”

Your Jewelry Display Business & Security

Jewellery consumer and trade shows provide a great forum to interact with clients and get your merchandise out there to potential buyers.

Yet, they may also be painting a target on your back. Exhibitors who attend them are prime candidates to becoming the victims they never thought they would be—right at the very booth where they feel safe and secure.

According to John Lamont, director of loss prevention for Jewellers Vigilance Canada (JVC), most reported thefts happen when exhibitors travel to and from jewellery shows. However, he acknowledges exhibitors inside must still be on their guard.

“[Theft] occurs so much because people have this mentality that it will never happen to them. They hear about it, they read articles, and then they think it will never happen—[those are] the people it happens to,” Lamont says.

Once jewellers have arrived at the heavily secured site hosting the show, shown their identification, checked in, and set up their lines, the possibility of theft must never be stored on the back burner.

Jewelers Mutual Insurance Co., explains there are multiple opportunities for thieves to steal merchandise from the comfy confines of a booth. Opportunity theft, distractions, cheque fraud, switches, and even after-hour theft committed by security guards and show workers are all possibilities that are not unheard of. Robbery gangs are also known for staking out shows and working their way inside, says David Sexton, the insurer’s vice-president of loss prevention.

“One of the main things jewellers have to get over is that just because you are at a show doesn’t mean you can drop your guard, or that you can behave any differently than you would in your store or office.” Specifically, he says exhibitors should stick to the same procedures when it comes to showing merchandise and handling showcase keys. In addition, care must be given to limiting the number of people behind the counter area, and making everyone working at the booth accountable, he adds.

Sexton offers several suggestions to help exhibitors protect themselves and to appear less vulnerable as a potential victim.

Be familiar with your insurance coverage. It’s usually understood a jeweller has sufficient coverage when travelling to and from a trade show, but what about ‘while at’ coverage, like when inside the building. Sexton says underwriters evaluate how safe and secure the event is, basing the policy on those details.

In addition, every jeweller must consider the event’s details carefully. Who is sponsoring the show? Who is going to be allowed into the hall? What protection/security measures will be in place? These points are necessary to ensure you have the right coverage.

“For jewellery shows, there are protocols and procedures in place, and the jeweller can review those to determine their comfort level with what’s going on,” Sexton says.

Have sufficient staff at all times. Sexton advises at least two associates should be in a booth whenever merchandise is on display. “If you are only going to have one person on their own, however, restrict yourself to working with one customer at a time,” he adds.

When there is an incident, both Lamont and Sexton say there is usually some sort of commotion or distraction going on, whether it is set in motion by the thieves themselves or simply used to their advantage. Several people can be asking questions at the same time, or an associate could be conducting a sale, or writing up an order. It can be extremely difficult to multi-task and keep track of what’s going on—proper staffing is crucial.

Never let your guard down. Remember, the potential risks you face at your store or office can follow you directly to your booth.

Regardless of what security you had to go through to get inside the show, merchandise can disappear from display cases in seconds. Remember to use the same procedures you normally would.

“[Jewellers] deal with clients at a show the same way they would at a store, so sound security procedures as far as showing the jewellery, taking it out, and replacing it are all key things to maintain,” Sexton says.

Pay attention to your customers. Be aware of who is approaching you, who is hanging around your showcase area, and who is trying to get your attention.

“Jewellers need to make eye contact with the customer, and really read them,” Sexton explains. “Are they there to check out how weak your defenses are, or are they actually interested in looking at product?”

Would-be thieves fabricate, steal, and pick up discarded badges before they come into shows, appearing to be legitimate, pre-qualified retailers. Sexton cautions to not rely on that—someone having the proper credentials should not give you permission to drop your defences.

No matter how tempting, never turn your back on the person you’re serving, let them handle merchandise on their own, or leave jewellery in a showcase unattended. By showing more than one item at a time, there is the potential for a grab and run, or even items being switched with fakes. Thieves use distraction techniques like causing a commotion where salespeople can actually forget what they brought out.

Make sure display cases have uniquely keyed locks. According to Jewelers Mutual, some vendors who provide showcases to jewellery shows use universally operated key locks, meaning exhibitors may be able to unlock one another’s cases. Sexton suggests exhibitors ask what kind of cases are going to be provided, and whether or not they have unique key locks. If not, consider arranging to either bring your own cases or lease ones that can only be opened with a unique set of keys.

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Cases where the door in the back flips up can offer better protection, since it’s more difficult for people to get in without being observed, Sexton notes. In addition, he says locks that don’t allow the key to be removed unless the case is locked are one option to consider. Always inspect cases at the start of a show and throughout to ensure they have not been tampered with. Thieves have been known the cut the silicone along the edge of some older display cases, lifting the glass, and removing the items. They may even tamper with cases one day, and return at a later time to steal.

Re-examine items before returning them to the showcase. Keep all jewellery trays completely filled with goods or markers. Don’t let non-employees behind the case, and if anyone is causing a commotion or loud disagreement, be on alert and call security for assistance.

“Jewellers exhibiting at a show are prime targets for theft. The threat of robbery gangs is not an overstatement,” says Sexton. “It is very, very real regardless of the perceived sense of security a show can create.”

He emphasizes these thieves are very good at what they do, travelling from show to show in search of new victims.

Although a traditional method of doing business, exhibiting at trade shows does not come without its risks. Some jewellers have been put out of business due to losses of theft, Lamont says.

Yet, as long as the jeweller pays attention and consistently follows basic sound security precautions, Sexton says exhibitors can conduct business and reduce exposure to theft.

“If they can remember this and inspire their associates to follow their example, there is no reason they cannot thoroughly and safely enjoy their ‘while at’ jewellery trade show and exhibition experience.”

Stacey Escott is a journalist and freelance writer based in Hamilton, Ont. She covers various topics ranging from breaking news to community issues to engaging personal stories. Escott studied journalism at Sheridan College and enjoys expanding her body of work through different writing styles and new and interesting subjects.

 

http://www.jewellerybusiness.com/features/security-alert-jewellery-shows-are-no-time-to-let-your-guard-down/

FREE STANDING DISPLAY CASES FOR JEWELRY STORES

We are probably the only company in the USA or Canada that has over 127 wall upright display cases for jewelry and various other retail business.

Our classic selection of these free standing display cases is made out of aluminum or steal extrusion and our standard line uses various wood finishes.

For more information please visit us online at

www.JewelryShowcases.ca or www.DiscountDisplayGroup.com

Free Standing Display Cabinets
Free Standing Showcases

Wall Upright Showcase 417 Wall Upright Showcases 520 Wall Upright Display Showcase 2 Wall Upright Showcase 382 Wall Upright Showcase 448 Wall Upright Showcases 552

Jewellery Display Cases – Aluminum and Steel

At Jewellery Showcases we specialize in the design and manufacturing of high quality museum and jewelry display cases in various sizes, colors or substrates.    Please download our 2015 classic and standard line display case catalogs and see what might interest you!

Jewelry Display Cabinets
Jewelry Showcases

Museum Display Cases Small 407 Museum Display Cases Small 411 Museum Display Cases Small 413 Museum Display Cases Small 418 Museum Display Cases Small 419 Museum Display Cases Small 421 Museum Display Cases Small 422 Museum Display Cases Small 424 Museum Display Cases Small 440 Museum Display Cases Small 439 Museum Display Cases Small 436