While many retail businesses rely on display cases to present their products, it’s particularly important for jewelry stores.
Display cases naturally deter shoplifting. While there’s no way to completely prevent shoplifting, you can lower the risk by using display cases. Storing high-dollar rings, necklaces, bracelets, earrings and other jewelry behind display cases will deter potential shoplifters.
The right display cases for your jewelry store makes the product easier for shoppers to see. It’s often difficult for shoppers to see the subtle nuances in jewelry that distinguishes them from one another. With the help of a back-lit display case, however, the shopper will have an easier time viewing the product’s details. Display cases are often designed with built-in lights for this very reason. Using these lights will enhance jewelry, allowing shoppers to see intricate details that would otherwise go unnoticed.
So, how do you know which display cases to use in your jewelry store? Choose the case that’s best suited for your particular needs and application. Give us a call and we’ll assist you!
