While many retail businesses rely on display cases to present their products, it’s particularly important for jewelry stores.
Display cases naturally deter shoplifting. While there’s no way to completely prevent shoplifting, you can lower the risk by using display cases. Storing high-dollar rings, necklaces, bracelets, earrings and other jewelry behind display cases will deter potential shoplifters.
The right display cases for your jewelry store makes the product easier for shoppers to see. It’s often difficult for shoppers to see the subtle nuances in jewelry that distinguishes them from one another. With the help of a back-lit display case, however, the shopper will have an easier time viewing the product’s details. Display cases are often designed with built-in lights for this very reason. Using these lights will enhance jewelry, allowing shoppers to see intricate details that would otherwise go unnoticed.
So, how do you know which display cases to use in your jewelry store? Choose the case that’s best suited for your particular needs and application. Give us a call and we’ll assist you!
Let’s take a look at 3 mistakes you definitely want to avoid with your own jewelry displays.
1: Buying the wrong kind of display case
There are many different types of jewelry displays and many of them are designed with specific jewelry (such as necklaces, rings, bracelets, and earrings) in mind. Some displays are meant to hold more than one type of jewelry, while others are designed to showcase just one type. Make sure you are buying the right type of displays for the jewelry you want to showcase!
2: Not rotating out their collection
Vary your supplies by pairing unique pieces together. Too much of a good thing can convey a lack of variety.
Far too many people simply put some jewelry on their display stands and never change things up; however, rotating your collection onto your jewelry displays is a great way to highlight all of your favorite jewelry instead of just one thing.
3: Overcrowding their jewelry displays
It can be hard for a customer to navigate your jewelry, if there’s a high clumping of interest.
You don’t need to have everything on display all at once, and it’s better to have a handful of items that can be spaced out in an aesthetically pleasing way than to cram a bunch of jewelry onto a single display. Overcrowding looks messy and unappealing. Remember: less is more.
Jewelry showcases are perfect for starting a business. In them it is possible to accommodate the jewels for sale.
Selling jewelry is not only offering it but also making it look good. In jewelry showcases this is achieved by objectively accommodating them, there are different ways. Above all it’s the costumers and the money!
Price. In this way, customers will choose their jewelry by socio-economic level.
By size. Thus, customers will have choices and the size will attract their attention.
Line or brand. Customers sometimes look for a specific line or brand. By specifying who it is in the display case, they will buy.
Strategy Depending on the strategy of each store can be made. In some cases they put the auction first.
Jewelry showcases are not just those that carry jewelry. Sometimes we think that showcases are simply the window to open to buy our products. However, at this point we should know that they are not.
Showcases have a function beyond that of attracting customers. The spaces open to the human being seem pleasant to him and the same is with the showcases. As humans we have the curiosity and instinct to want to see everything, so these showcases are designed for that.
These jewelry showcases do that as well as protecting the jewelry. They provide a whole context where they are attractive to consumers and give them a certain status.
The designs will always be made by you, to your exact measure and with the characteristics requested. Our jewelry showcases have the best price in the market. Above all it’s your satisfaction!
The space in your jewelry showcase and your store is vital, so we’ve brought 5 great secrets:
Use a standard design
The former takes advantage of walls and shelves to create spaces dedicated to various goods. It is ideal for small spaces. The second uses a diagonal shape that is ideal for stores that do not offer customer support. It gives high visibility to the merchandise from the checkout and the entrance of the store. Maximizes access to merchandise while the buyer walks through the store.
Leave a space at the entrance
Take advantage of the right side. Numerous studies show that most consumers, when entering a store, turn to the right. You should use that side of the store for the products you want to sell the most in the jewelry showcase.
Consider using high-density shelves
These systems were designed for use in medical offices where space is limited. Today they exist for retailers that allow them to increase and rotate inventory for sale without having to rent more space. However, the space is something vital for the jewelry case.
Watch your customers carefully while they watch your jewelry showcase
Many retailers use surveys to determine the best way to organize space and sell more. But consumers don’t always answer honestly. Sometimes they don’t realize what they’re really doing. Other times they just want to finish answering to get on with their chores. The best option is to carefully observe how customers move around the store, where they stop and what they ignore. Above all are they, remember!
Use the right measures
To determine if these tactics work, you have to divide the store into sections. Measure the number of square feet of each section and mark the sales generated in it. With this data, you can calculate the sales per square foot of each section. You can compare how the sales per square foot in each section improve with the changes you set in motion.
Another key measure is inventory turnover, which refers to how long it takes to sell something in the jewelry showcase.
The longer it takes to sell a product, the more expensive it becomes, because it takes away the opportunity to sell something else during the extra time on the shelf. The goal is to maximize store space dedicated to high-margin products that take up little space and sell fast, and minimize space dedicated to low-margin products that take up a lot of space and take a long time to sell.
The tower display case has become an incredible fashion. Its purpose is to make different products known in different businesses, however, for jewelry is ideal.
In this type of showcase it is possible to order by sections, seasons and even prices and size, due to its wide sections.
In its dimensions are the basic measures of 1.80 x 1.20 and its sections vary according to your needs.
Tower showcase is always a good option for any business!
If you have any question or want one, just contact us!
Most of our custom jewelry display cases are made in Laredo Texas and Toronto Ontario. From both of these factory locations the jewelry display case lines are the most popular and profitable for our company. These categories of glass display cases include suspended showcases, counter display cases, pedestal display cabinets, wall uprights, counters, towers, wall mounted and wall upright display cases.